Direct Sales – Mercury Case Study

Are You Sure You’re Safe?


Dear Customer,

You’ve already chosen Mercury Insurance to cover your most precious asset, your home. We’re proud to partner with you to protect you from the hazards that can come with ownership, everything from a burst pipe or overflowed toilet to fire loss.

But did you know that even top-of-the-line homeowner’s coverage like you currently have with Mercury does not cover the damages that can result from an earthquake?

Mercury Insurance is one of the most highly-rated insurance providers in America because of one thing: We’re always thinking of our customers’ needs. If there’s a product that can benefit our customers that we don’t offer, we make sure we find someone who does.

That’s why we’ve partnered with the California Earthquake Authority (CEA) to bring you the same top-quality service and support you’ve come to expect from your experience with us.

Founded in 1996 by the California Legistlature, the California Earthquake Authority (CEA) is…

  • one of the largest providers of residential insurance in the world with over 25 participating insurers . By law, CEA rates must allow CEA to remain financially sound and able to pay its covered claims

  • CEA’s rates must be based on the best available science for assessing earthquake risk

  • carries an A.M. Best rating of “A- (Excellent)”

  • has over $15 billion dollars of bill-paying capacity.

  • not-for-profit, privately funded, and publically managed.

Because Afterward is Too Late

Here in California, we all know the risks.

It’s not a matter of “if” a quake occurs. It’s just “when”, and “how bad”.

But it’s not only California that has to worry about earthquakes.

A study of data from 1975 to 1995 showed that earthquakes occurred in every state except Florida, Iowa, North Dakota, and Wisconsin. Alaska has a 7.0 earthquake roughly every year. In fact….

Experts say that earthquakes have the potential to produce significant damage in 42 out of 50 states sometime in the next 50 years!

Unlike hurricanes, earthquakes don’t have a season. Unlike tornadoes, there are no warning signs. Earthquakes are always unforseen, and are always potentially catastrophic.

It’s not a matter of if you stand to lose your home and everything in it. It’s just when.

And when you’re facing catastrophic property loss due to an earthquake, the last thing in the world you want to worry about is how you’re going to pay to replace everything.

Coverage isn’t Just for Homeowners

It doesn’t matter if you rent or own… Everyone can be affected by earthquake. If you’re on the ground, your home and your personal belongings are at risk. It’s just a matter of time.

CEA won’t pass you by if you don’t own your own home.

If you rent an apartment, own a condominium, rent or own a mobile home or manufactured home, CEA has a policy that can be tailored to your individual needs.

Simply put, an earthquake coverage policy through CEA is the most comprehensive way to safeguard your family and recover from a disasterous earthquake.

With a CEA earthquake insurance plan, you don’t have to guess. You’re in control. And you’re covered.

It Just Makes Sense for Everybody

CEA now offers even more flexible and affordable earthquake insurance policies. Policy improvements CEA introduced in 2016 include:

  • New deductible options—ranging from 5 percent to 25 percent.

  • Doubled personal property coverage—up to $200,000.

  • Quadrupled loss of use coverage (additional living expenses)—up to $100,000.

  • An increased retrofit discount for eligible homeowners—up to 20 percent of their premium.

  • A new online premium calculator to simplify purchase decisions. You know exactly what you’re putting into your investment.

And once you have the safety net of a CEA policy in place, you can…

  • Rebuild your house without waiting for government assistance that may or may not be available. Don’t wait months and struggle with red tape! You’re in control.

  • Replace your lost belongings quickly, so your life can get back to normal

  • Coverage for living expenses during recovery, including food and accomodation for you and your family – one less thing to stress about in a stressful time!

CEA offers both first-time buyers and long-time policy holders the same great service, with flexible coverages and deductibles tailored to fit your needs and your budget. You don’t have to worry about being able to afford to protect your family and your property.

Can you Afford Not To?

It’s no secret that housing expenses make up the majority of your budget. Unfortunately, it’s also not a secret that roughly 65% of Americans have little to no savings to fall back on in tough times. After a catastrophic earthquake is not the time to find out that you literally can’t afford to replace your losses.

Call CEA today for a free quote. You lose nothing. You gain everything:

  • Confidence

  • Peace of mind

  • Security

Whether an earthquake happens isn’t in your control. What happens afterward is.

Don’t leave your recovery up to chance or overburdened government programs. Get your quote today. It’s free, it’s fast, and it safeguards your family’s future.

Don’t wait. Call the California Earthquake Authority today.